Publish On 08/08/23, By Adminsahil
Stellantis plans to revive Fiat in India while keeping Jeep and Citroen as its primary focus, according to Billy Hayes, SVP.
Fiat's return to India is under consideration, along with other brands like Alfa Romeo, as per Stellantis executive Billy Hayes.
Stellantis eyes re-entering India's market with the Citroen C3 Aircross, targeting the competitive mid-size SUV segment.
Fiat withdrew from India earlier due to low sales volumes, but discussions are ongoing to bring it back, says Stellantis SVP.
Jeep and Citroen remain central to Stellantis' strategy, while potential plans for Fiat's return are being assessed.
Stellantis evaluates the feasibility of relaunching Fiat in India, focusing on the brand's past models like Uno and Palio.
The Citroen C3 Aircross sets Stellantis to compete against established rivals like Hyundai Creta and Kia Seltos in India.
Stellantis eyes the Indian market for Fiat's comeback, alongside evaluating other brands such as Alfa Romeo.
Billy Hayes confirms that discussions regarding Fiat's return to India have been ongoing, but no concrete plans yet.
Stellantis aims to tap into India's mid-size SUV segment with the launch of the Citroen C3 Aircross, a potential rival to Maruti Grand Vitara.