The advertising war between Tata and MG over their respective electric cars has been heating up, and it’s an interesting phenomenon to observe. Both companies are trying to capture a share of the growing electric car market, and they are doing so through clever marketing tactics. In this article, we will explore the messaging used by both companies and what it means for potential customers.
“Own a car vs not a cartoon” is the first messaging tactic used by Tata to highlight the practicality of their electric cars. The word “car” suggests that Tata is offering a legitimate mode of transportation, while the word “cartoon” implies that the MG Comet is not a serious option. This likely plays on notions of being a more serious choice, as opposed to a quirky and playful vehicle like the MG Comet. In response, MG is positioning the Comet as a new, modern, and technologically advanced option with their messaging “Ice age vs new age.” The word “ice age” suggests that Tata’s cars are outdated and old-fashioned, while “new age” implies that MG’s cars are futuristic and cutting-edge. MG is targeting customers who are looking for a stylish and cool car that stands out from the crowd.
“Old school vs new cool” is another messaging tactic used by MG to further position the Comet as a modern and trendy car. The word “old school” could suggest that Tata’s cars are traditional, outdated, and reminiscent of the past, while “new cool” implies that MG’s cars are modern and fashionable. This messaging is aimed at customers who are looking for a car that reflects their personality and sense of style. “Taxi or tech” is another dig at Tata, suggesting that their cars are only good for commercial use, while MG’s cars are high-tech and trendy. This messaging is targeted at those who want a car that is not only functional but also represents their lifestyle and values.
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Finally, “say tata to taxi vs drive something sexy” is a direct challenge to Tata’s brand image. The word “taxi” suggests that Tata’s cars are taxis / cabs, while “sexy” implies that MG’s cars are sleek, stylish, and desirable. These marketing messages are all about positioning respective brands in trying to distinguish themselves.
In conclusion, if you are in the market for an electric car, take a test drive, weigh your options, and make an informed decision that suits your lifestyle and values. Tata and MG are both offering unique electric cars with their own set of features and benefits. It’s up to you to decide which one is the right fit for you.
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