Bajaj Auto has recently reintroduced the Bajaj Avenger 220 Street in the Indian market, alongside its existing variant, the Avenger 220 Cruise. Following the successful re-launch of the Pulsar 220F, Bajaj Auto aims to capitalize on the demand for cruiser motorcycles in India. This article explores the key features, design elements, pricing, and the potential impact of this re-launch on Bajaj’s position in the market.
Design and Features:
The Bajaj Avenger 220 Street retains the familiar styling of its predecessor, the Avenger 160 Street. With a round headlamp, small visor, and long sweeping blacked-out exhaust, the motorcycle exudes a bold and aggressive stance. The all-black alloy wheels, along with the tank design, contribute to its aesthetic appeal.
The suspension system comprises telescopic units with rubber gaiters at the front and twin shock absorbers at the rear, ensuring a comfortable ride. The Avenger 220 Street comes equipped with TVS Eurogrip rubber, providing excellent grip and stability. Notable features include a single pod fully digital instrument cluster and single-channel ABS, enhancing both convenience and safety.
Powered by an updated BS6 phase 2 compliant 220cc air and oil-cooled single-cylinder engine, the Avenger 220 Street delivers an impressive output of 19 bhp and 17.55 Nm of peak torque. This engine, also found in the updated Pulsar 220F and Avenger 220 Cruise, offers a refined and powerful performance. The 5-speed gearbox ensures smooth gear shifts and optimal power delivery, making it suitable for both city commutes and long rides.
Pricing and Competition:
Bajaj Auto has strategically priced the Avenger 220 Street at Rs. 1.42 lakh (ex-showroom), positioning it competitively in the market. Surprisingly, this price point aligns with the Avenger 220 Cruise variant, giving potential buyers the freedom to choose between the two models based on their preferences. By offering similar pricing, Bajaj aims to cater to a broader customer base and capitalize on the Avenger series’ popularity.
Market Impact and Conclusion:
The reintroduction of the Bajaj Avenger 220 Street reflects Bajaj Auto’s confidence in the demand for affordable cruiser motorcycles in India. While the specific reasons behind this re-launch remain unknown, Bajaj Auto anticipates a positive response from customers who seek a powerful, stylish, and budget-friendly option.
As the most affordable cruiser motorcycle lineup in the Indian market, the Avenger series continues to solidify Bajaj’s position as a prominent player in the two-wheeler industry. The success of this re-launch will be closely observed, and it is expected to contribute to Bajaj’s overall growth and market share.
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